Blog · 7 articles · 2020 — 2026

Notes on systems, teams and careers

Long-form pieces, written when something was worth saying properly. The shorter thinking goes on LinkedIn.

Latest 13 September 2026 4 min read

Fast, and fast under load, are different claims

A Lighthouse score is one user on an empty site. The number that matters is what checkout does in your busiest hour, and most teams never measure it.

13 August 2023 2 min read

I have built online shops since 2012. Where e-commerce came from, where it stands, and where it is heading.

10 January 2023 2 min read

Most career goals are wishes. This is how I use the SMART framing in one-to-ones to turn them into plans.

11 February 2022 2 min read

How I set up mentoring for junior developers, from choosing the mentors to knowing whether any of it worked.

13 August 2020 2 min read

The feedback rules I hold myself to with new developers, learned leading backend teams in Bahrain and Dubai.

2 August 2020 2 min read

What I have learned mentoring new developers, from the first agreement to the day they stop needing you.

13 July 2020 2 min read

Why I rate sudoku as training for a working brain, and how to start without hating it.