Hello, my name is

Ahmad Farzan

I am a Solutions Architect

I am an experienced software and e-commerce architect with over 10 years of expertise in web applications and e-commerce solutions, specializing in Adobe Commerce. As a Solutions Architect at Youwe, I lead the design and development of complex Adobe Commerce systems that drive user engagement and optimize web experiences. My background includes significant roles at McGraw Hill and other renowned organizations, where I have successfully led teams, mentored developers, and contributed to advancing digital commerce. I am also a mentor at the University of Roehampton in London and a volunteer mentor on ADPList, helping to shape the next generation of tech professionals. Additionally, I have contributed to research in the field, with a recent paper accepted by the Journal of Cloud Computing. I hold multiple certifications, including Adobe Certified Master and Adobe Subject Matter Expert, reflecting my commitment to excellence and innovation.

The Architect

Professional Skills

my Expertise
Adobe Commerce

Extensive experience in designing, developing, and implementing complex and customized eCommerce solutions using Adobe Commerce.

ERP Integration

Proficient in integrating ERP systems, including SAP, Sage, and custom ERP solutions, to streamline business processes and enhance operational efficiency.

Microservices Architecture

Experienced in implementing microservices architecture to build scalable and flexible eCommerce platforms.

API Development

Skilled in developing and integrating APIs to enable seamless communication between various eCommerce components and third-party services.

Performance Optimization

Expertise in optimizing eCommerce platforms for speed, reliability, and high performance to enhance user experience and drive conversions.


Strong background in PHP programming for building dynamic and interactive web applications.


Proficient in Python for various applications, including data analysis, machine learning, and backend development.

Cloud Computing

Experienced in leveraging cloud computing technologies to build, deploy, and manage scalable and efficient applications.


Experienced in JavaScript for creating interactive and dynamic web applications.


Proficient in MySQL for database design, querying, and management in various eCommerce and web applications.

Team Mentoring

Experienced in mentoring and leading development teams, fostering a collaborative environment, and guiding them through challenging projects.

Digital Strategy

Adept at crafting and executing digital strategies that drive user engagement, optimize web experiences, and achieve business goals.

Solutions Architecture

Proficient in designing and implementing scalable and robust solutions that align with business objectives and technology standards.

Project Management

Adept at leading and managing projects from inception to completion, ensuring timely delivery and adherence to budget and scope.

Stakeholder Management

Experienced in effectively communicating and collaborating with stakeholders to understand their requirements and deliver solutions that meet their needs.



my Professional Journey
Bachelor's Degree, Computer Science
COMSATS University
2008 - 2012

Gained a solid foundation in computer science, focusing on software development, data structures, algorithms, and system design.

Adobe Certified Master - Adobe Commerce Architect
August 2021

Recognized for expertise in designing and implementing Adobe Commerce solutions, ensuring high-quality and scalable eCommerce platforms.

View Certification

Adobe Subject Matter Expert - Adobe Commerce Architect Master
July 2022

Certified as a subject matter expert in Adobe Commerce architecture, demonstrating advanced knowledge and application of Adobe Commerce solutions.

View Certification

GTM Training

Completed training in Google Tag Manager, enhancing skills in tracking and analytics for web applications.

Solutions Architect
October 2021 - Present

Responsible for interviewing and screening the technical team, managing a team of highly skilled backend developers, and mentoring colleagues. Conducted 1-to-1 meetings to help team members set and achieve goals. Served as a sparring partner for management and customers, addressing complex problems. Contributed to proposals for structural solutions and combined various techniques to develop new approaches.

Lead Architect
December 2020 - October 2021

Led the software architecture team in designing and delivering complex e-commerce solutions. Integrated various systems to ensure scalability and robustness of the platforms. Provided technical guidance and strategic direction to the development team.

Senior Technical Architect
McGraw Hill
December 2019 - December 2020

Led the development of a sophisticated e-commerce system, enhancing performance, scalability, and user experience. Mentored a team of developers, fostering a culture of continuous learning and innovation. Collaborated with stakeholders to define technical requirements and deliver high-quality solutions on time and within budget.

Lead Backend Developer
Al Tayer Group
November 2017 - December 2019

Mentored backend developers and managed the creation and optimization of e-commerce platforms. Implemented micro-services architecture to improve system flexibility and performance. Played a key role in the hiring process and team development.

Lead Backend Developer
Sun & Sand Sports
January 2016 - October 2017

Created and managed e-commerce platforms from planning to inception. Developed digital buying guides for stores and optimized development processes to enhance efficiency and user experience.

Lead Backend Developer
Xs4Arabia Linux Services
November 2012 - January 2016

Led a team of backend developers, managing the creation and optimization of websites. Prototyped and developed web-based applications, participated in the hiring process, and brainstormed technical solutions with clients and developers.

Career Path

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