Hello, my name is

Ahmad Farzan

I am a Solutions Architect

With over a decade of experience in development and solutions architecture, I specialize in developing, and delivering complex and customized eCommerce solutions. Currently, I am an eCommerce Solutions Architect at Youwe, a leading digital agency, where I leverage my extensive knowledge in Adobe Commerce, ERP integrations, and cloud servers. I hold multiple Adobe certifications, including Adobe Certified Master and Adobe Subject Matter Expert. My expertise lies in creating robust eCommerce platforms, mentoring talented development teams, and driving innovative solutions that meet the diverse needs of clients across various industries. Passionate about excellence, I continuously strive to enhance user engagement and optimize web experiences in the digital landscape.

The Architect

Professional Skills

my Expertise
Adobe Commerce

Extensive experience in designing, developing, and implementing complex and customized eCommerce solutions using Adobe Commerce.

ERP Integration

Proficient in integrating ERP systems, including SAP, Sage, and custom ERP solutions, to streamline business processes and enhance operational efficiency.

Microservices Architecture

Experienced in implementing microservices architecture to build scalable and flexible eCommerce platforms.

API Development

Skilled in developing and integrating APIs to enable seamless communication between various eCommerce components and third-party services.

Performance Optimization

Expertise in optimizing eCommerce platforms for speed, reliability, and high performance to enhance user experience and drive conversions.


Strong background in PHP programming for building dynamic and interactive web applications.


Proficient in Python for various applications, including data analysis, machine learning, and backend development.

Cloud Computing

Experienced in leveraging cloud computing technologies to build, deploy, and manage scalable and efficient applications.


Experienced in JavaScript for creating interactive and dynamic web applications.


Proficient in MySQL for database design, querying, and management in various eCommerce and web applications.

Team Mentoring

Experienced in mentoring and leading development teams, fostering a collaborative environment, and guiding them through challenging projects.

Digital Strategy

Adept at crafting and executing digital strategies that drive user engagement, optimize web experiences, and achieve business goals.

Solutions Architecture

Proficient in designing and implementing scalable and robust solutions that align with business objectives and technology standards.

Project Management

Adept at leading and managing projects from inception to completion, ensuring timely delivery and adherence to budget and scope.

Stakeholder Management

Experienced in effectively communicating and collaborating with stakeholders to understand their requirements and deliver solutions that meet their needs.



my Professional Journey
Bachelor's Degree, Computer Science
COMSATS University
2008 - 2012

Gained a solid foundation in computer science, focusing on software development, data structures, algorithms, and system design.

Adobe Certified Master - Adobe Commerce Architect
August 2021

Recognized for expertise in designing and implementing Adobe Commerce solutions, ensuring high-quality and scalable eCommerce platforms.

View Certification

Adobe Subject Matter Expert - Adobe Commerce Architect Master
July 2022

Certified as a subject matter expert in Adobe Commerce architecture, demonstrating advanced knowledge and application of Adobe Commerce solutions.

View Certification

GTM Training

Completed training in Google Tag Manager, enhancing skills in tracking and analytics for web applications.

Solutions Architect
October 2021 - Present

Responsible for interviewing and screening the technical team, managing a team of highly skilled backend developers, mentoring colleagues, conducting 1-to-1 meetings, and serving as a sparring partner for management and customers regarding complex problems. Contributed to proposals for structural solutions and combined techniques to develop new approaches.

Lead Architect
December 2019 - October 2021

Led the software architecture team in designing and delivering complex eCommerce solutions, integrating various systems, and ensuring the scalability and robustness of the developed platforms.

Lead Backend Developer
Al Tayer Group
November 2017 - December 2019

Mentored backend developers, managed e-commerce platform creation and optimization, and implemented micro-services architecture.

Lead Backend Developer
Sun & Sand Sports
January 2016 - October 2017

Created and managed e-commerce platforms from planning to inception, developed digital buying guides for stores, and optimized development processes.

Lead Backend Developer
Xs4Arabia Linux Services
November 2012 - January 2016

Led a team of backend developers, managed website creation and optimization, prototyped and developed web-based applications, and participated in the hiring process.

Career Path

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